Project Scope

• Moodboards + Inspiration

• Company Rebrand

• Primary + Secondary Logos

• Brand Guidelines

• Social Media Banners

LaVette Grice owns and operates LDG Videography, a business that helps tell the stories of her client’s products and services. Like many business owners, LaVette needed to transition her business to respond to the realities of COVID-19 and determined it was time to create a new brand identity.

LaVette draws creative inspiration from classic movies and the noir aesthetic, information we used to influence the design direction of this branding project.

The primary logo is a monogram of her company name initials. This approach presents clean lines and a timeless look. The secondary logo is a vertical lock up of the company initials. This format provides flexibility on how the brand can be utilized across different mediums such as social media.