“Cody from Proper provided the guidance, support and education to get me to the next step in my business. We are continuing to work together to scale my business through opening my own gym and we’ll be hiring trainers in the coming months. I can not imagine ever having made these strides and finding my inner confidence without his help.”
— Kim Stout, Founder of Fitness Union
Project Scope
Business + Brand Strategy
Financial Analysis
Rebrand + New Logo
Messaging
Custom Photography
Website Redesign
Business Coaching
Kim Stout, the Founder of Fitness Union is a powerhouse personal fitness trainer and a dynamic entrepreneur. We worked together to create a growth plan for her business that balances her life outside of work with her vision for the evolution of her company.
The initial challenge was to shift away from being a founder named brand (Kim Stout Fitness), to a new company name that better accommodates plans for future growth and hiring, while reflecting her community-oriented approach to providing personalized fitness training services.
We led a robust creative process to form a new business identity around the name Fitness Union that represents boldness, movement and connection. This new identity was then translated across numerous marketing touch points including: logo, messaging, website, business cards, photography, social media and e-newsletter.
With this new brand platform in place, we will continue to work with Kim to set up her own fitness studio and make her first hires!
