Turn Your Website Into A Lead-Generating Machine With These 9 Tips

Your website should be a consistent source of leads for your business. No matter where you find your prospective leads, you will likely send them to your website to learn more about what you offer, read some content or sign up for a lead magnet offer. The underlying purpose of your business website is to generate leads efficiently and produce new sales opportunities. This means that your website should provide your prospective customers with useful and substantial information that will convince them to choose you over your competitors. Here are 9 tips to help you turn your website into a lead-generating machine.  

Understand Your Audience 

Knowing who is going to your website is very important in generating leads. Your goal is that people visiting your website should easily find the information they are looking for and is relevant to their needs. You can use tools, such as Google Analytics, to identify people who visits your website and where they come from. Once you have identified your target audience, take time and evaluate whether your website content is tailored to what drives and motivates them. Develop strategies to create content that captures their attention and helps them to understand your products or services better. 

Unclutter Your Site's Navigation 

Websites that are easy to explore have a better chance at capturing more leads. You should not try to compile every aspect of your business into your website, but only the most important information required by customers to assess what you offer and lead them to want to learn more. Your site's content should tell a story that makes sense about your products and services, and why customers should buy them. It should answer questions your prospects are bound to ask during their visit. If there is too much clutter and navigation options, site visitors can easily get confused and leave immediately. Thus, make your site's navigation simple and to the point. 

Use Social Proof To Build Credibility

Whatever industry you serve, there are particular associations and organizations that can affirm your credibility to your prospective customers. Including emblems and trust seals of these associations or accolades you have already accomplished is a great way to promote your business. Testimonials, articles and third party reviews are all great ways to help build credibility in the eyes of your customers and help improve conversions. You will earn your prospect's trust by reducing the risk to try what you offer like offering a guarantee or other favorable terms. Make sure that signs of social proof are prominently positioned, like at the bottom of your homepage, so that they are not missed. 

Provide Live Chat Service 

People are expecting to find a live chat service on websites more often to help them learn about vendors whose services they might want to utilize. If you don't have a live chat service on your website, you could therefore be missing out on a major lead generator. To generate leads through live chatting, audit your website to see the pages your visitors spend the most time on. Include a live chat on pages where customers need more information and assistance. This will essentially help you to collect and log insights into their product needs while answering their questions.  

Provide Quality Content 

Your website needs a lot of quality content to become a lead-generating machine. You need to provide useful blog posts and videos in order to leverage popular lead-generating channels, such as organic search results and social media platforms. If you fail to provide quality content, it will be difficult to attract qualified traffic and you will also pay more for the few leads you get. If you create quality content and set up your website properly, you will be able to generate more leads from search results and social media platforms. 

Offer Something Of Value For Free 

You can try offering some materials for free on your homepage. Maybe your website visitors want to find out more about your business and the kind of products or services you offer, but they are not actually ready to make a purchase or contact you. You can therefore try offering some free content, such as eBooks or informative reports. This will help prospective customers to learn more about your business without having to reach out. This will help generate leads for your business as people get to know more about you. 

Take a Multi-Channel Approach 

It's important to direct prospective customers to your website from other sources as well. This means that it's critical to use other marketing channels to advertise your products and services. Identify external platforms where your prospective customers are mostly located and develop ads that will easily capture their attention. For instance, you can run campaigns on Facebook and provide a call to action that links back to your website. For email marketing, always include your website's link to help drive prospects back to your website to learn more about your business or buy your products. 

Create A Call To Action (CTA)

The importance of a value proposition and a call to action (CTA) cannot be over-emphasized. Your website might be well designed and very visual, but if there is no clear path to follow, then everything becomes complex for the visitors. Don't allow potential customers to visit your website and fail to understand what you're offering or the action they should take. 

You need to implement CTAs across the whole website at different stages of the buying cycle. The CTAs should inspire customer engagement and drive them towards the goal of converting. They should also be designed to stand out, for instance with contrasting colors, and they should be chosen carefully to match your website visitor's journey.  

Nurture Your Leads 

It's important to note that no lead is going to magically turn into a customer. You are required to nurture your leads to convert them into paying customers. You can strategically place leads into a workflow once they sign up for your e-newsletter. Lead nurturing needs to be backed up with relevant follow-up emails that include quality content. As you nurture your leads, you will learn more about each of your customer segments and be able to cater to their needs more effectively.