The Importance of Custom Photography in Marketing
You’ve worked triple hard to ensure your website is perfect. You’ve hired the best designer and everything is sleek, trendy, and on point. You think that jaws are going to drop when they visit your business - but wait. If your photography is generic stock images or of low quality, then you likely will not be making the positive impact you are hoping for with your marketing. With any design, the graphics, copy and imagery are three of the most essential elements that all need to work together to make your marketing shine, not to mention get results.
When it takes 50 milliseconds for people to make a first impression, your visuals need to reflect your brand’s visual identity just like every other aspect of your marketing materials to create a consistent image. High quality stock images do have a place, but cannot replace the use of custom photography in telling your story.
the ones that seem to pop up constantly across the internet (that include strangers that have nothing to do with your business) isn’t enough.
Why is custom photography so important?
Using custom images creates the authenticity that businesses strive to create. It lets your prospective customers know that you’re a credible business who cares about the image you want to present. When used as part of your business identity, photography becomes an asset that represents your company and is proprietary to you. If images are the first thing people look at, then you need to make sure that the picture is unique to your business and the message you’re communicating.
Custom photography doesn't need to be expensive.
If you’re like the majority of the population who’s only photography is taking Insta images of your coffee, then hiring a professional photographer to ensure a high level of quality makes sense. Even a handful, to a few dozen images to start with and use in your marketing is a wise business decision. Think about taking photos of you and your team, your office, your products, working with your clients and anything else you would like to present to the world. Your images can be used across all of your platforms, website, collateral and social to make sure you maximize the return on your spend.
Your images tell your business story.
If you’re in the business of selling a product or service, the images you share with your audience become an important part of your brand profile. You want your customers to see your images and instantly recognize them as being your company.
Are you interested in learning more about the benefits of custom photography and how to get your business to thrive? Reach out for a consultation today.