How To Market Your Business Without Using Social Media

There is no doubt that social media plays a massive role in today's marketing world. Because these platforms have millions of visitors a day, social media allows marketers to reach their targeted audiences and turn potential clients into actual customers. 

However, as the business model and negative impacts of these social media platforms come under greater scrutiny from documentaries like The Social Dilemma, many marketers and business owners are looking for alternatives. 

Alternatives to Social Media Marketing 

Finding alternatives to social media marketing can sound like a daunting task. However, for marketers, having backups is a no-brainer. Here are some tips to get you started:

Take Advantage of Your Company's Website

Unlike social media, you own your website and can dictate when and what appears on it. However, you need to ensure that your website attracts almost the same amount of traffic as your social media pages. To achieve this, make your platform more engaging. Create a section where your visitors can ask questions, make suggestions, or make inquiries conveniently. 

Users also love a platform that is easy to navigate, makes everything on your website accessible and quick to open. Making your website mobile-friendly allows you to reach a greater audience, considering many people use their phones more. Generally, make your company website as good as your target audience's preferred social media platforms. 

Sponsor Events and Support Charities 

The people in your community will always analyze your involvement in supporting local events and charity programs. By sponsoring local events and having your brand's name on the event flyers, you kill two birds with one stone; you market your products and services as you appeal to the values of your community members. 

Alternatively, you can support charity events. For instance, you can offer a certain percentage of your website's proceeds to your preferred charity program. With plenty of charity programs out there, your task is to look for one that corresponds with your audience's values and brand messaging. 

Teach a Class

Increase your customer base by sharing what you know about your industries. Many people can be your biggest clients, but they don't know it yet. By offering to teach in an online class, speaking at a networking event, or teaching a workshop in your area, you pass valuable information to your audience, who will probably love you and your services more.

By doing this, you will develop a following, build a name for yourself, and increase your customer base eventually. Teaching a class is also an opportunity for you to earn some passive income from selling your courses.  

Do not Forget the Traditional Forms of Marketing

Yes, social media is a big thing right now; it is the way of life. However, there was no social media not long ago, but people used to market their products and services. Some of the old-fashioned forms of marketing that you can still consider today include cold calling, contacting journalists, and public relations campaigns. 

Advertise with Google Smart Shopping 

Automated Google Smart Shopping ads are a great alternative for social media marketing. By placing your products and services here, your products will appear on various Google platforms, including Gmail, YouTube, Google Shopping and other partner websites. 

The main advantage of using these services is that your tests, optimizations, and ads run automatically, so you can focus on handling other aspects of your business. It is especially perfect for businesses new to e-commerce advertising — they are easy to use. 

Launch an Email Marketing Program 

Assuming you do not have an email marketing program, it is time you created one. Emails are one of the oldest forms of marketing that are still relevant today. 

Launching an email marketing program allows you to target your potential clients and keep your already loyal customers. Your target audience is always in the loop about your business's progress through regular updates and information. 

Benjamin Hordell, one of the founding partners of DXagency, says a well-run email marketing program can outshine social media posts when it comes to constancy and organic reach. According to him, email marketing has a 100 percent share of voice and avoids the clutter of social media feeds. 

Consider Word of Mouth Referrals

Word of mouth is one of the best ways to reach clients that will eventually become your business's loyal ambassadors. You will have built a working business model by asking your current loyal customers to pass word around about your products or services. 

You can incentivize this to increase your chances of success. For instance, you can offer commissions or discounts to customers who actively bring new customers to your business. Alternatively, you can opt for affiliate marketing, which is an excellent way of using other networks to build your business. 

Join a Podcast 

Launching your podcast or joining a popular one allows you to cast your net wider and acquire more customers. Many business managers usually worry about finding a relevant audience — there is no reason to. There is very little chance that you won't find a podcast relating to your niche, especially with podcasts' popularity. 

Podcasts are more like traditional radio, which are also still viable assets. With the rapid growth in technology, many shows are now being broadcast online, increasing the odds of finding a relevant audience for your business.