How To Market Your Squarespace Website
Developing an attractive website that is simple to use is one of the most important steps a business can take, as your website is the easiest way for prospective customers to learn more about your business and reach out to you with inquiries. A well-developed Squarespace website can take weeks to create and fine-tune, however this is just this beginning.
While having a website that looks great and incorporates compelling imagery and cohesive branding is important to entice visitors to keep exploring your website, there are many other things you should consider when building a new website. Once your website is launched, it is critical that you take steps to market your website in order to drive traffic and grow your business. Fortunately, Squarespace offers a suite of marketing tools and integrations that can help increase traffic and conversions. To help ensure that your new Squarespace site reaches its full potential, follow these tips on how you can market your website.
Make The Most of SEO
Search Engine Optimization (SEO), is critical to ensure your website gets traffic and drives business. In order for your website to be effective, you need to make the most of SEO so that your website ranks highly in Google searches. Unfortunately, optimizing your website for SEO is no longer as simple as stuffing content with a bunch of keywords. In fact, overt keyword stuffing can actually negatively affect how Google and other search engines rank your website. Fortunately, Squarespace provides numerous tools to help ensure that your website ranks highly by building SEO best practices into every Squarespace site. However, there are additional steps that you should take to help improve traffic to your website such as structuring content with headings, adding tags and categories, and making sure that your website loads quickly. You may also find it helpful to use Google Search Console to find and fix issues with your website. Considering most people use Google as their primary search engine, any steps that you can take to optimize your website for Google can go a long way.
Utilize Email Campaigns
One of the most effective ways to drive viewership to your website is through the use of email campaigns. Fortunately, Squarespace makes it incredibly easy to send newsletters and email campaigns, allowing you to connect with your customer base directly through their inboxes. With Squarespace email campaigns, you have a variety of tools at your fingers that can help you to create email campaigns unique to your company's needs, and you can easily track the effectiveness of your email campaigns, as Squarespace shows you how many subscribers opened your campaign, and you can even see how many viewers clicked a link in your email. Squarespace even allows you to send automated emails to visitors who subscribe to your newsletter or make a purchase on your website. Email campaigns are one of the best high-converting marketing options available to small businesses, so it is important that you take advantage of email campaigns in order to help drive new and repeat customers to your business.
Grow Your Email List With Promotional Pop-ups
If you are just beginning to take advantage of email campaigns, you may find yourself struggling to build your email list. A great way to gain subscribers for your newsletter and email campaigns is to take advantage of Squarespace's built-in promotional pop-ups feature. Pop-ups are a helpful marketing tool that allows you to connect with readers and gain valuable subscribers for your email list in exchange for a freebie, promotion, or discount. Pop-ups help you encourage visitors to your site to sign up for your newsletter by offering them an incentive if they subscribe. Pop-ups are such an effective marketing tool as they are a win-win for customers and businesses alike. With pop-ups, you gain email subscribers, while subscribers gain immediate access to a discount or freebie as well as the advantage of being amongst the first to know about your latest sales and promotions once they join your email list.
Blogging is Key
This one often comes as a surprise to business owners creating their first website; however, blogs are still relevant, and there is a reason why blogs have continued to be such a key marketing tactic for small business owners. The fact is that blogging works, and it is one of the most effective ways to bring new viewership to your website. Blogging allows you to connect with, and speak directly to, your target audience. You can use your blog not only to highlight and promote your products/services, helping to drive conversions, but you can also create content that is helpful and relevant to readers, helping to create organic traffic for your website. Blogging then continues to be an essential component of an effective SEO strategy, and you will want to make sure that you are continually updating your blog with engaging content relevant to your target demographic in order to drive more traffic to your website.
Take Advantage of Social Media
While this may seem obvious, an active social media presence is an important marketing tool for any small business in this day and age. Social media provides an excellent channel for you to promote content and products from your website, helping to drive additional traffic to your website. Social media also allows your audience to connect and communicate with your business on whatever platform is easiest and most convenient for them. You should then ensure that your website and social media channels work together seamlessly. Not only should you be promoting content from your website on your social media accounts, making sure to include product tags and built-in social sharing, but you should also help visitors to your website connect with you by linking your social media accounts on your website with social icons. Make sure that you have links to your website on your social media profiles so that potential customers can easily connect with you or make purchases.
In order for your Squarespace website to be successful, you need to take proactive steps to market and drive traffic to your website. Feel free to contact us to learn more about the steps that you should be taking to market your website.