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NW OREGON WORKS

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What We Delivered

Brand Guidelines

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Copywriting

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Website Redesign

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Responsive Development (Mobile, Tablet + Desktop)

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WordPress Content Management System

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Northwest Oregon Works (NOW) engaged us to modernize their digital presence and transform their website into a comprehensive information hub for the five-county region they serve. Our scope encompassed brand guidelines, copywriting, and end-to-end website design and development, with clear objectives: to refresh the look and feel, make the site more intuitive, improve content organization and visitor flow, and highlight partnerships alongside their core programs.

We began by clarifying the brand’s voice and visual system. The messaging centers on NOW’s mission of “Championing Impactful Workforce Solutions” and addresses their diverse audience of job seekers, employers, and policymakers. The design draws from NOW’s coastal proximity and utilizes a maritime color palette, wave motifs, and workforce-themed photography.

Design and development focused on a distinctly branded website that is mobile-responsive and easy to maintain through their WordPress content management system.

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REVAMP

Transforming Outdated Websites into User-Friendly Experiences

The previous website struggled to engage users effectively. Our goal was to create a more intuitive and resourceful platform.

Strategy
User Experience

Enhancing navigation to connect users with essential resources effortlessly.

Ux Design
Modern Design

Implementing a fresh, visually appealing layout to attract and retain visitors.

The result is a modern platform that reflects NOW’s regional leadership. Visitors move through the site with less friction, programs and resources are centralized and searchable, and partnerships are showcased alongside impact, delivering the intuitive, comprehensive experience the organization set out to achieve.

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"I had the pleasure of working with Proper Strategy on the creation of our website, and I couldn't be more thrilled with the results. From start to finish, Cody was not only professional but also incredibly creative and attentive to our vision as a business. He took the time to truly understand our brand and what we wanted to convey, bringing ideas to life with ease. He worked well with our entire team on creating a cohesive vision and voice, making each one of us proud of how we look on the internet now. The design process was smooth, and communication was always clear and timely. Our company and team felt supported every step of the way, and the end product exceeded our expectations. Not only is our website visually stunning, but it also functions flawlessly. Cody’s attention to detail and commitment to quality made all the difference. I would recommend him to everyone who needs a website creation or redesign!"

Brittney Lane
Office Manager & Board Liaison, Northwest Oregon Works