Migration Brewing

What We Delivered

Editorial Planning

Marketing Collateral

E-Newsletter Management

PR Distribution

Website Maintenance

Label Design

Migration Brewing is an award-winning, mid-sized brewery moving beyond its Portland roots to establish a dominant statewide and West Coast presence. With a “beer-first” focus, they maintain a core line of five premium micro-beers alongside a robust program of over 100+ annual releases, including seasonal offerings and barrel-aged specialties.

As the craft beer industry navigates a significant market downturn, Migration recognized the need for structured, proactive marketing support and brought Proper on as its ongoing partner.

Proper was engaged for a multi-faceted marketing project management and implementation role to ensure the brand outperformed the market. Key pillars of the engagement included:

Integrated Marketing Management: Oversaw the design production, and delivery of essential point-of-sale (POS) materials, pub posters, and ad-hoc marketing assets to maintain a consistent brand voice across all Migration-owned pubs and retail outlets.
Digital Ecosystem & Web Strategy: Managed the ongoing maintenance of the company website, including content population, SEO metadata implementation, and quality assurance to ensure a seamless user experience.
Multi-Channel Communications: Established and maintained an editorial calendar. This included executing a weekly e-newsletter for both internal and external stakeholders and managing PR efforts through strategic press release distribution.
Copywriting & Content Support: Supplemented copywriting efforts with high-impact copywriting across digital and print platforms to reinforce Migration’s “Premium Micro Beer” market position.

Through this ongoing partnership, Migration Brewing has successfully maintained marketing momentum despite industry shifts. By streamlining design production and professionalizing their digital presence, we continue to help them outperform industry trends and solidify their position as a premier West Coast craft brand.