Logo Design
Brand Guidelines
Squarespace Website
Social Media Management
Photography
Event Activation
1847 Food Park sits at the corner of SE Main and Scott Streets in the heart of historic downtown Milwaukie, Oregon. Envisioned as a year-round destination, the park features a mix of food carts, ample indoor and outdoor seating, and a three-story structure housing the Sky Bar with sweeping views of the area. Our task was to craft a distinctive brand and a welcoming web presence that captures the space’s energy and makes it easy for people to plan a visit.
We developed a clear visual direction that reflects the food park’s community-centered spirit and setting. The core identity has a vintage feel, a nod to the name 1847, the year the Lewelling family first arrived in the area. Design elements also incorporate a dogwood flower pattern, a symbol of Milwaukie, OR.
We extended the brand to include a custom social media avatar and designed a cohesive icon set for the website that represents food, beer, cocktails, entertainment, dogs, and the firepit. To anchor all marketing outreach, we created concise brand guidelines to ensure consistent use across channels.
REVAMP
The previous website struggled to engage users effectively. Our goal was to create a more intuitive and resourceful platform.
Enhancing navigation to connect users with essential resources effortlessly.
Implementing a fresh, visually appealing layout to attract and retain visitors.
To expedite a website implementation ahead of the soft opening, we designed and built a Squarespace site that provides essential visitor information while showcasing the park’s amenities. The site will support detailed food cart listings, highlight the taphouse, and promote year-round, community-centered activities.
